Last month we became part of an Italian organization which seeks to help Italian fashion companies and brands that produce using artisans in Italy. One of the first projects we will participate in with their – albeit small – support is the Chinese buyer trip next week. On Monday, Marco had the first meeting with the other companies from the organization, but there was so much to discuss that the meeting is to be continued on Wednesday. We’re eagerly awaiting the outcome and round-up of that meeting! I have always been surprised that there isn’t more EU support for Italian ateliers, being a dying breed that really must be preserved, so this was an exciting start to the week that I thought you would all like to hear about.
People often ask me what I do every day and there’s so much I never know where to start. I usually start the day by checking and replying to emails since the BE team members are all on different time zones. Then my son wakes up far earlier than I would like him to and of course when his father is still sound asleep. He generally wakes up and shrieks until I pick him up and bundle him into our room, where we spend at least half an hour reading books and looking at animals on the iphone until eventually he says “Mamma?, mamma? mamma! mat!” (Swedish for food) and points at his mouth. This happens like clockwork virtually every day, so we get up and make breakfast together before daddy drops him at daycare. After that I do some exercise and then start work around 9am if I don’t have a meeting.
Today I’ve been planning our China trip, checking on the delivery of the bags (they are already cleared for delivery and in Hong Kong, yay!), applying for our visas at the Chinese Embassy, checking trend reports for the coming seasons, finalising our SS12 line sheets and swatch books, writing a few SS12 trend blog posts and starting on AW12. I finished off with a trip to a farm/park and then dinner with the family and finally had to tuck both Theo AND his favourite ball up in bed before getting back to work this evening. It’s been a really fun day, some of the SS12 trends are really amazing, especially the prints I found at the Milan show. Here’s one of my favourites:
Now it’s time for bed. Hope you’ve had a great day too!