…Big news this week – we are launching a new line!
I’m so excited. Next Wednesday 8th August 2012 we will launch our new diffusion line, B.E. for Belen Echandia. We are all so, so, so excited! Everyone keeps asking me about it and the inspiration behind it – and what the difference is between the diffusion line and our main line and well, I have received a lot of questions so I thought I’d write a quick blog post to share a bit more information.
I have always wanted to design a diffusion line. I know that in recent years a sort of perfectionism has taken over and we have (among other things) added super polished zippers inside and out, started using some amazing, pretty expensive leathers and included details and add-ons that other brands would edit, edit, edit out (according to a friend who designs for a well-known upmarket brand, virtually all of our main line bags would be considered too expensive to produce). I know that this has resulted in a fantastic product, but also one that is a bit more expensive than our initial collections and one that is out of the reach of some of our original customers. I also know that there is demand from even our regular customers for a streamlined bag or two.
Our new line is a pared-down Belen Echandia aesthetic: a streamlined but lovely collection of bags in some fantastic colours. Prices of the initial pieces range from £30 to £385. This more accessible collection is actually a collaboration between Belen Echandia and the Italian artisans who hand-make each and every Belen Echandia bag. Our artisans are the very soul of the brand and this endeavour further strengthens our support for them.
You may have already got the idea that we feel really strongly about using European, family-run artisans who create the most wonderful, beautiful quality bags. The economic climate has caused many accessories’ brands to relocate their production facilities to China in an attempt to slow the squeeze on margins caused by the mass of discounting of the last few years. This has put many European craftsmen out of business. We are not willing to compromise on the incomparable quality of our workmanship nor to walk away from the loyal, talented artisans that have brought the brand this far. Our ethos is to connect you with local artisans and our new diffusion line, B.E. by Belen Echandia, helps to protect our atelier so that future handbag lovers can experience the quality of a hand-made piece.
The first bags in the new collection include two chic, wearable totes – one vertical and the other horizontal, a smart satchel and a soft hobo with detailed handle in the most fabulous of this season’s colours – an autumnal vermillion, a gorgeous petrol blue, a fiery red and a stunning light gold. These gorgeous colours are hand-crafted into individual creations by our family-run Italian atelier in leathers such as saffiano textured calf and soft pebbled cowhide.
The main differences between our main line and this one are that this line is streamlined and easier to produce – there are very few time-consuming and expensive details – and that we have used different zippers and linings. Some of the leathers will be the same – although most will be different – but we have not compromised on the quality of our leather. We hope you will agree that the result is a lovely collection of bags in some stunning colours at a more affordable price point.
Please note that our usual customization options are not available on this line.
If you can’t possibly wait until the bags hit the store for pre-order on Wednesday 8th August 2012, get in touch with Janelle Walters, our Personal Stylist, on email@example.com for more information.
To see all our lovely bags, click here.